As we continue to move through 2020, it is more important than ever to stay up to date with social media best practices for your business. With the ever-changing algorithms, social media marketing is becoming a maze. Luckily, we’re here to help. Here are some trends you should jump on sooner rather than later:
- Expect to produce high quality content with a short shelf life.
Let’s face it – Instagram and Facebook stories are more popular now than ever before. This ephemeral content – lasting for just 24 hours – is becoming more common on all major social media platforms. More people are tapping through these stories on a daily basis than ever before, giving your audience twice the opportunity to see your content. In short, your Instagram stories should be just as high quality as the content you’re posting to your feed, even though they expire more quickly. In fact, just this week Twitter announced it is testing the idea of “fleets” – tweets that self-destruct after 24 hours.
- Video content will dominate
We know – we’ve been saying this for a while. But it has become truer than ever. According to a Cisco study, by 2022, 82% of all online content will be video content. Video content is not only a great way to create a multidimensional element to your brand but is also vital in staying relevant. If you want to find a more engaging way to get your customer’s attention, you need to include video content in your social strategy.
- Influencer marketing is more important than ever
Influencer marketing is here to stay. Influencers can help marketers achieve a variety of marketing goals, including adding authenticity to your brand. Using influencer marketing is a way to show your audience how your business benefits people just like them. This subset of the social media marketing realm is a critical part of maintaining a following for your business online.
No longer do companies need to recruit influencers with followings well over 10k. We have officially entered the age of the micro-influencer. These niche bloggers have smaller, but more dedicated followings, thus giving you a better ROI. In short, their followers trust them to only promote businesses they actually love, which makes being marketed to feel like getting advice from a friend.
Social media is a dynamic and ever changing landscape of content creation. Leverage these trends to your advantage and stay ahead of your competitors. As always, we’re here to help you navigate the ever changing waters of social media. We’re just a call, email or DM away!