Keeping fresh content on your website engages your clients and followers, and it also keeps Google coming back, indexing new content and boosting your search rankings. But when you’re creating your blog posts, there are some common mistakes to avoid to ensure you’re producing quality content that’s going to attract more clicks! Check out these 5 blogging mistakes… are you making them?
1. Not writing with SEO in mind – If you’re not using words or phrases to help your content be found, you’re making a huge mistake. If you want your content found, it’s important to understand how people are searching for related info and natrually include those key words or phrases in your blog post. Google can help with this! Try searching the topic you want to post in Google and see the phrases that automatically pop up. Click a few that align most closely with your topic, and you’ll find words and phrases to integrate into your blog post.
2. Not creating numbered or bulleted lists – Dividing your content into easily digestible numbered or bulleted lists makes your post easier for users to read. When people see a screen full of paragraph after paragraph, they are more likely to click away. Make it easy for readers by breaking your content into concise nuggets.
3. Not blogging frequently enough – If your blog gets stale, Google penalizes you. That being said, blogging for SEO is more about quality than quantity, according to Blog Playground: “One great article that’s SEO optimized and posted a couple times a month has more value than an article every few days that’s not SEO optimized.” Keep this in mind when planning your blog content calendar – regular, SEO-friendly posts are the key to clicks.
4. Not pitching your blogs once they’re written – Send what you write to applicable publications and you’ll get more mileage out of each post. Writing about handbags? Pitch it to a fashion magazine. Offering pet training tips? Pitch it to a pet enthusiast magazine or website. Letting your content serve double duty is an essential practice to employ to ensure your information is disseminated in the best way possible.
5. Not including photos or graphics – Photos and graphics give your blog more life and are another opportunity for SEO through alt tags. It’s no secret photos draw readers in. Including alt tags with your images provides better image context and descriptions to search engine crawlers, helping them to index an image properly.
If your blog could use a reboot, give us a call! We’ll employ these (and more!) tactics to ensure your content stays fresh, relevant, and – most importantly – read!