At Here Molly Girl, when we manage a client’s social media accounts, there is MUCH more to it than simply throwing a Facebook post up and hoping for the best. We are firm believers in social media content calendars. Need convincing that your social media needs a well-thought-out calendar, planned in advance? We’ve got five:
- No more spraying and praying– The best content doesn’t come in haste. Using a content calendar is the best way to plan out your posts – including the strategy behind them – before you find yourself rushed to “just get something posted.” Instead of spraying and praying, relevant content (that is valuable to your users and results in conversions for you) can be planned months in advance.
- Failing to plan is planning to fail– Okay, we may have gotten this term from our gym motivation board, but it’s true! With so many moving pieces in any business, social media tends to get pushed to the backburner. This means that failing to plan posts can easily result in days, weeks or even months with no posts at all. Things always come up, but it’s a relief to not have to worry about posting while you’re putting out a fire or planning an event.
- Say goodbye to forgotten holidays, events, etc.– Holidays and events are great opportunities to spread cheer or even a sale to your loyal followers. Planning related posts and discounts ahead in a content calendar not only keeps them on your radar but also ensures you stay on track with promotion ahead of time. No more rushing to put a coupon code in place or worrying that your customers didn’t have enough time to shop a sale.
- Find easy content your fans will love– Looking at the calendar a month (or if you’re us – three months) at a time is a great way to make sure you’re capitalizing on any local or national events that your audience is invested in. A great example of this is Taco Bell’s Steal a Base, Steal a Taco promotion that ran during the World Series. Knowing that a large portion of their target market was invested in baseball, Taco Bell offered a free taco to ANYONE after a World Series team stole a base. Not only did this result in people flocking to Taco Bell after games but it also was a hit on social media, boosting engagement and providing quality content for an entire month.
- Congruency in social media, emails, online and in-store – Creating a content calendar is the best way to keep congruency in all of your business to consumer communication. Content calendars help to plan when promotions begin and end as well as highlight the peak moments or events that can be repeated across multiple marketing funnels.
You don’t need a fancy marketing program to create a helpful content calendar. Tools like Excel and even Word are great starting points for a content calendar, especially for small or new businesses. For more tips about creating content that counts, planning and preparing or anything marketing-related, make sure you’re subscribed to our newsletter. And, as always, feel free to contact us at firstname.lastname@example.org!