Why Video Captions are Non-Negotiable

By Vanessa

If you’ve been living anywhere other than under a rock, you know that video content has been on the rise on both Instagram and Facebook for the past few years. With the recent appearance of platforms like Tik Tok, quick and engaging video content is more important than ever.

Don’t just take our word for it; According to HubSpot, here are some of the top reasons you should be utilizing video content on your social media platforms.

  • Adding a video to marketing emails can boost click-through rates by 200-300%.
  • Embedding videos in landing pages can increase conversion rates by 80%.
  • 90% of customers report that product videos help them make purchasing decisions.

One of the best ways to set your video content apart from the competition is the inclusion of subtitles on your videos. Here’s why.

Not everyone can hear audio

Over 28 million people currently living in the United States are deaf or hard of hearing. These represent valuable social media users and potential customers that your video content misses if you don’t include subtitles. Beyond being an inclusive marketer, ADA compliance may soon require all videos to be subtitled.

Mute watching is common

Have you ever been in a public place and been super curious about a video, but don’t want to play it out loud for fear of disturbing the people around you? You’re far from alone – 92% of viewers watch mobile videos on mute. Adding subtitles keeps 80% of users watching, even if they don’t utilize the volume.

Reading helps people understand info better and interact more

 Studies have shown that watching a video with subtitles actually helps to improve your comprehension of the information in the video. This is just another layer for your brand to capture the attention of a new customer.

This means that they are more likely to follow, like, or check out your website. Subtitled videos also have a higher likelihood of being shared, which means more traction for your brand in the long run.

Subtitling Improves SEO 

Did you know that captioning your videos improves your brand SEO? With increased viewership, added keywords and interesting content, your SEO will see a spike that correlates with subtitled videos.

All in all, the most important thing to remember is that in order to keep up with the times, you often have to stay ahead of them. Subtitled videos are increasingly important to brand awareness and recognition.

Do you need help creating and subtitling videos for your business? As always, we’re here to help!