Measuring Success: Key Website Metrics You Should Be Tracking

Even with apps, social media and more, your website still reigns supreme when it comes to customers’ first impression of your business – it’s often the first interaction potential customers have with your brand.  

 At Here Molly Girl, we’re experts at website development and management. We educate our clients on the key metrics they should be tracking, which we’ve included below, along with actionable tips to help you enhance your website’s performance.  

1. Page Views:

What it is: The total number of pages viewed on your website within a specified time frame. 

Tip: Increased page views often correlates with engaging content. Regularly update your website with valuable information and optimize navigation for a seamless user experience. 

2. Unique Visitors:

What it is: The number of individual users who access your website. It provides insight into your audience size. 

Tip: Attracting new visitors is important, but don’t forget about retaining existing ones. Offer incentives, such as exclusive content or promotions, to encourage repeat visits.

3. Bounce Rate:

What it is: The percentage of visitors who navigate away from your site after viewing only one page. 

Tip: A high bounce rate may indicate issues with page content or load times. Regularly optimize your site to keep visitors engaged and encourage exploration.

4. Average Time on Page:

What it is: The average amount of time individual visitors spend on a particular page. 

Tip: Analyze pages with high average time spent – this content is resonating with your audience. Replicate its success in other areas of your website. 

 5. Conversion Rate:

What it is: The percentage of website visitors who complete a desired action, such as making a purchase, filling out a form, or signing up for a newsletter. 

Tip: Optimize your conversion paths by simplifying forms, providing clear calls-to-action, and offering incentives to encourage user actions. 

6. Exit Pages:

What it is: The pages from which visitors most frequently leave your site. 

Tip: Identify and address issues on exit pages. It could be a sign of a poorly performing page or a need for clearer navigation to keep visitors engaged. 

 7. Mobile Responsiveness:

What it is: The ability of your website to provide an optimal user experience on various devices, especially mobile. 

Tip: With mobile internet usage on the rise, ensure your website is responsive and mobile-friendly. Test your site on different devices to guarantee a seamless experience for all users. 

 8. Loading Speed:

What it is: The time it takes for your website to fully load. 

Tip: Users expect a fast, seamless experience. Optimize images, leverage browser caching, and consider a Content Delivery Network (CDN) to improve loading times. 

Your website is a powerful tool in your marketing arsenal, and tracking these key metrics is essential for ensuring its success.

At Here Molly Girl, we specialize in helping businesses navigate and repair issues with their websites. By understanding and optimizing these metrics, you’ll not only enhance your website’s performance but also elevate your brand in the eyes of your online audience.