OPELIKA CITY SCHOOLS
Opelika City Schools educates more than 5,000 students every day, and was ready to put a fresh foot forward with a new logo suite and public communication strategy. Previously, each of the schools had its own logo, which eliminated any cohesiveness in the system. We developed a new logo suite, including logos for each school within the system, which became the jumping off point for a variety of collateral pieces.
Additionally, we held a focus group to gauge the public’s feelings toward the system, produced a system-wide video, and continue to work with the system to provide all required marketing assets.